Find the most effective giving opportunities

Book a time for donation advising →

Advising is free. If you wish, you can support the service with an optional payment after the call.

Donating €100 could, for example, do one of the following

Buy school uniforms for 20 children, enabling 0.8 additional years of schooling.J-PAL: school uniform study

Or

Provide deworming medicine to 310 children, enabling 14 additional years of schooling.GiveWell: cost-effectiveness · J-PAL: study

Rescue 5 homeless cats from the wild.SEY: monthly giving

Or

Improve living conditions for 95 broiler chickens.The Humane League: calculator methodology

Protect 0.1 ha of Finnish wetland.Luonnonperintösäätiö: conservation donation

Or

Support the development of alternative proteins, reducing food production's environmental impact.Good Food Institute: calculator methodology

All sources retrieved 22 July 2026. Where needed, currency conversions use €1 ≈ $1.14. The confidence behind these estimates varies between examples. That doesn't mean informed decisions aren't possible, though — let's discuss more in a donation advising session!

Testimonials

What clients say

I have long donated 10 % of my net income to charity. The donation advising made me think about giving from a new perspective: it makes sense to give where the money can achieve the most. That is not always a familiar Finnish organization, because a euro can achieve much more elsewhere than in Finland.

Leo Stranius, CEO and societal influencer

In Karla's donation advising we went through my plans and thought together about how I could help as much as possible with my money. Thanks to Karla's broad knowledge, I got new perspectives on what kind of impact my donations could have. I especially liked how broadly the advising covered the different areas of giving.

Arimo Kerkelä, psychologist

I made a large anonymous one-time donation and Karla helped me decide how to allocate it. It was valuable to me that she took care of the decision-making process. The most important things were covered and the decision was made on time, even though my other commitments almost got in the way.

I know Karla has been familiar with the questions of effective giving for years, so it was easy to trust her advice and answers. Getting her view also reduced my worry about whether I was making the right decision. I also found it valuable that she gathered information from the organizations themselves and from other charity evaluators.

Anonymous client

Why effective giving

Giving effectively makes your money go further

You surely want your donation to have the greatest possible impact on the cause you care about.

There is a plethora of different charities to give to. Fortunately it's possible to evaluate their impact. By choosing the charities with care, you can multiply the benefit of your donation.

In donation advising, I rely on research produced by evaluators including:

GiveWell Founders Pledge Giving Green Happier Lives Institute Animal Charity Evaluators Giving What We Can Power for Democracies

Donation advising

How it works

  1. To start

    Pick an hour-long slot that suits you from the calendar. You'll receive a few clarifying questions by email.

  2. During the meeting

    The conversation starts from your questions and needs. If any questions remain open after the session, we can agree to look into them separately.

  3. After the meeting

    You decide for yourself what to do based on the conversation, and you make the donations yourself directly to the charities you've chosen. You can also choose to pay for the service, with instructions sent by email.

Karla Still

Meet your donation expert

Karla Still

Former Director, Effective Altruism Finland  ·  has personally donated over €10,000

When I discovered research on effective giving, it changed how I think about donations as a tool for social change.

Since 2020, I've spent hundreds of hours reading research on the most effective giving opportunities and thinking about where my own money would do the most good. So far I've personally donated over €10,000 — I wouldn't have, if I didn't believe the money was going to the best possible use.

I want to pass on what I've learned.

I served as Executive Director of Effective Altruism Finland for three years, and I'm currently studying sustainable entrepreneurship at Aalto University.

I don't receive compensation from any organization I recommend. When needed, I consult experts who research the most effective giving opportunities for different causes.

Book a time

Book a time for donation advising →

Booking opens in Cal.com in a new tab. It doesn't commit you to anything.

Have a quick question? Send a message.

FAQ

Questions and answers

What topics do you know best?

Global poverty and health, animal welfare, and climate change. I try to be transparent about what I do and don't know, and I'll tell you honestly if an area isn't my strength.

How do I know your advice is unbiased?

I don't receive compensation from any organization I recommend. I rely on publicly available research, which you're welcome to check yourself. My knowledge is based on the work of research and evaluation organizations including GiveWell, Happier Lives Institute, Giving Green, Founders Pledge, Rethink Priorities, Coefficient Giving, Giving What We Can, Power for Democracies, and Animal Charity Evaluators.

I'm not sure I donate enough for this to be worth your time.

All amounts are welcome, whether you donate €200 or €20,000. The key question is usually not how much you give, but where. In global health, the best charities are up to 100 times more cost-effective than the average — so choosing a good cause increases your impact far more than giving a larger amount.

How much does the advising cost?

Advising is free by default. If you find the conversation valuable and want to support the growth of Lahjoita tehokkaasti, you can make an optional payment after the call. About half of clients pay. As a rough guide, I suggest €50–100 per conversation for monthly donors. For major donors, I suggest about two percent of the donation if the advising included separate research.

What if the conversation isn't useful to me?

Advising is free, so you have nothing to lose: payment is optional, and you only decide after the call. €0 is fine too.

How is my privacy protected?

All our conversations are confidential. If I ever share information about the service (e.g. in an annual report), it's always anonymized, and only if there are enough clients that individuals can't be identified. See the privacy policy for more.

Is this official financial advice?

No. This is a conversation about giving, not investment, tax, or legal advice. Decisions about your money are always yours to make. That said, I've thought a lot about balancing giving and saving myself, so we can discuss that too if it's relevant to you.

Ask about giving

If you have questions but don't want to book a time for donation advising, send me a message.

I process your data in accordance with the privacy policy.

Stay tuned

Thoughts and news on effective giving

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